ELASTIC FRUIT BOWL
Scaleno is a brand established by Santa design to manage the production and the commercialization of furniture products. We chose an Italian name (to remark our made in Italy spirit) that would be easy to remember and that embodies the concepts of irregularity and non-conventionality.
Scaleno’s goal is to design innovative products able to improve the relation with users.
The first design for Scaleno is Wassily, the elastic fruit bowl.
Scaleno required all of our analytic, strategic and design skills to develop and communicate a product.
We worked on Naming and Brand ID, Product Design, offline and online Graphics, Social Media Marketing, Photo shootings and Promotional Video Shooting.
NAMING + BRAND IDENTITY
We chose the Italian name Scaleno, referring to the type of triangle, to remark our made in Italy spirit, and because such a name is easy to remember and it embodies the concepts of irregularity and non-conventionality. The choice of using English for the brand’s Claim is mainly aimed to the international markets, and its double meaning remarks this non-conventionality spirit, while explaining the brand name in a rather didactic way.
These values are resumed in a sober and elegant logo, which embodies and irregular but harmonic aspect in the letter A.
The website we developed for Scaleno mainly functions as a showcase for Wassily, the brand’s first design.
The site’s homepage was developed in Parallax Scrolling, a system that makes some elements flow on different levels while others remain anchored to the page, giving a tri-dimensional and dynamic effect while showing all the models of Wassily available. The other sections of the site provide info about pricing and purchase modalities.
Wassily is a100% Made in Italy object handcrafted and produced in a limited edition. This translates in a higher quality, security and respect for the environment.
Thanks to the dense network of special elastic wire that spans the steel structure, fruit can be placed randomly and stay suspended, transforming a normal gesture into a game. The fruit will also live longer, as it will be completely ventilated.
Each Wassily is hand assembled by ourselves, so there will never be two objects that are exactly the same: such patience and care for details will guarantee an exclusive product!
All of Scaleno’s products are produced with the minimum environmental impact, for we consider all of our objects’ life cycle (from their production to their disposal) and we produce them locally, by working with the closest suppliers possible to diminish transportation consumptions.