Product-+-Communication-COPERTINA

Product + Communication

One of Santa Design’s flagship offers is to provide services that integrate product and communication.

Each phase of these multidisciplinary projects is developed to specifically answer the strategic choices that have been previously made with the client.

Once the design of a product is complete, Santa Design will take care of communicating it by using the best means and social medias.

This approach benefits the client that entrusts Santa Design in designing and communicating a product by optimizing his budget, cutting down the project costs and duration and overriding the time and resources that managing every single professional figure would require.

The following case studies are examples of PRODUCT + COMMUNICATION projects: however, we are aware that each challenge is different from the previous ones, and it will need different actors to be tackled at full potential.

FOCUS

WASSILY by SCALENO

For Scaleno, we developed the entire project development of Wassily, the elastic fruit-bowl. In detail, our activity has included:

  • Preliminary analysis
  • Concept design
  • Details design
  • Production assistance

(see also PRODUCT DESIGN)

Half way through the final phase of the development of the product, we put into effect the communication strategy (for web and traditional media) that we had previously planned. This consisted in:

  • Offline graphics (brochure, depliant, displayer)
  • Online graphics & web design
  • Social Media Marketing
  • Photo shootings
  • Promo video shootings

(see also 360° COMMUNICATION)

VIEW CASE STUDY

JAZZ WINE IN DESIGN by ADD

Jazz Wine in Design is an event conceived by ADD to promote and valorise the excellence of the wine production of its territory. The event mainly focused on the relation between wine and the design of the objects for its consumption.

Santa Design took care of the realization of two products, the coordination of other 7 participant studios and the communication strategy, for web and traditional media. This consisted in:

  • Product Design (see also PRODUCT DESIGN)
  • Art Direction
  • Offline graphics (brochure, locandine, flyer)
  • Online graphics & web design
  • Social Media Marketing
  • Photo shootings
  • Promo video shootings

(see also 360° COMMUNICATION)

VIEW CASE STUDY